The Challenge
The O.G. of the craft beer category, Blue Moon found itself out numbered by a tidal wave of self-serious new brands.
Case Study
Blue Moon Colin Jost Partnership
In 2025, we debuted our celebrity partnership with Colin Jost and created a magnetic and unexpected campaign, co-starring Blue Moon’s strongest brand asset – the Valencia orange. The campaign sparked growth across the portfolio, so we tapped deeper into the potential of Gen Z audiences and immediately brought Colin back for 2026, ensuring the proper balance between authentic tone and execution.
The Crazy Emotion
Blue Moon’s bright and playful taste is what drinkers love. And the orange is its symbol.
The Crazy Ambition
Turn every orange into a craving for Blue Moon.
The Results
Driving 1.6 billion earned impressions through social, the enduring partnership with Colin Jost is establishing Blue Moon as an authentic, shareable part of Gen Z culture, ultimately driving brand consideration and trial among younger audiences.