Challenge
Make McCain the default when people crave French fries.
Case Study
McCain National French Fry Day
In a world full of made-up ‘national days’, McCain turned French Fry Day into one that actually matters by reframing it as a holiday worth celebrating and cementing McCain as the go-to brand for fries.
Crazy Emotion
Fries are always on people’s minds. They are just waiting for a reason to give in.
Crazy Ambition
Own fries by owning National French Fries Day.
