Case Study

McCain National French Fry Day

In a world full of made-up ‘national days’, McCain turned French Fry Day into one that actually matters by reframing it as a holiday worth celebrating and cementing McCain as the go-to brand for fries.

Challenge

Make McCain the default when people crave French fries.

Crazy Emotion

Fries are always on people’s minds. They are just waiting for a reason to give in.

Crazy Ambition

Own fries by owning National French Fries Day.

Outside of a house with McCain branding
A set of 3 McCain branded holiday themed banners
A set of 3 McCain branded holiday themed banners