The Challenge
As the number one sports retailer in the US, Dick’s is a hyper-competitive retail space. adidas wanted to be the first brand kids choose at Dick’s for the back-to-sport season.
Case Study
adidas NA Dick's Sporting Goods Back-To-School 2025
With this co-branded campaign for adidas and sports apparel retail giant Dick’s Sporting Goods, we wanted to ensure the new season’s products were front and center, while also reinforcing adidas’s promise of self-belief to everyday athletes. We tapped into the simple insight that new apparel can be the first step towards growing confidence.
The Crazy Emotion
For Gen Z, back-to-sport is bigger than New Year. It’s the ultimate fresh start, full of hope and promise.
The Crazy Ambition
Supercharge kids’ self-belief to the next level.
