Location
Case Study

adidas FIFA World Cup 2026 global campaign

During the world’s biggest sporting event, we shifted the spotlight from global superstars to the real icons of the game: local crews playing in backyards, parks, and street corners.

Featuring Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Trinity Rodman and Jude Bellingham, we took the game from the stadium to the streets, reminding every athlete: You Got This.

The Challenge

At a time when negative pressure is stopping kids from playing sports, adidas wants people to go out and play free.

The Crazy Emotion

Playing in the backyard is the ultimate expression of freedom in sport.

The Crazy Ambition

Make backyard athletes the true stars of the World Cup.

Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup
Where there’s a pitch, there’s a legend. adidas brings together Timothée Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman—alongside football icons past and present—to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup