A universal ritual: unwrapping into the summer.
Ice cream is a battlefield. Especially in summer, when every brand fights for the same moment. For over 60 years, Cornetto has owned summer in Europe, becoming inseparable from the rituals, emotions and memories of the season. More than ever, we had to reinforce that ownership
To make the ritual of unwrapping a Cornetto a universal symbol of summer.
We transformed a simple product ritual into a powerful summer truth: the moment you unwrap a Cornetto, summer is here. To bring this to life, we created a series of posters that turned the Cornetto wrapper into a collage of summer icons, capturing the unique sensations the season brings, one unwrap at a time.
