“Not all of us are made to smell fishy down there.”
Bacterial vaginosis is one of the most common vaginal infections, yet one of the least understood. While 97% of women are familiar with thrush, only 30% know about BV — making it harder to identify, harder to treat, and limiting the penetration of Bayer’s Gyno-Canesbalance.
To make vaginal health something you can talk about at a dinner table.
Introducing Alexa: a 21st-century mermaid who helped women recognise and treat BV symptoms with humour, openness and zero embarrassment. A fresh, disarming character built around a medically proven truth: not all of us are meant to smell fishy down there.
