The product demo that broke your heart.
Persil is one of the most emotionally resonant laundry brands in the world. After more than 20 years building its Dirt is Good platform, the brand has won consumer hearts globally. But in a category driven by innovation, product performance still needs proving. The challenge was launching the 1st Time Stain Removal capsule in a way that felt true to Dirt is Good.
To create a product demo that makes you cry.
To launch Persil’s new 1st Time Stain Removal capsule, we partnered with Arsenal to tell a moving story about resilience and determination between fans, sports and players. The story follows a little girl who gives everything she has to get an autograph of her favourite players, just for our powerful cleaning pods to completely erase Bukayo Saka signature, proving the efficiency of our cleaning pods in an unexpected and unmissable way.
