The Challenge
Winter has always been a historically low season for the ice cream category. As January arrives and temperatures in the UK drop to an average of 1°C, consumption follows.
Magnum
Schedule The Sun
How the Magnum icon became an invitation to schedule the sun.
The Crazy Ambition
To make Winter the new ice cream season, unlocking a new occasion for consumption.
The Idea
The evolution of Find Your Summer transforms Magnum's most iconic symbol, the Magnum silhouette, into an invitation to accept more pleasure during winter. A series of meticulously crafted films and photos where our icon becomes a signal and a trigger: when the sun appears, so does pleasure.
