74% of girls feel underrepresented in video games. Until now.
For over 15 years, Dove has been challenging modern beauty standards, championing realness and confidence above all. But as the world moves further into digital spaces, new beauty pressures emerge. In gaming, female characters are still built on outdated ideals, quietly eroding the self-esteem of the women and girls who play them.
To make the virtual world fit women, not women fit the virtual world.
We created real, playable gaming characters based on real women and their stories. All models were available to download for free, giving developers the tools to build more inclusive games and daring an entire industry to rethink how it portrays women.
