The Challenge
Talenti had been making authentic Italian gelato for over 20 years but in a freezer aisle dominated by giant players, it wasn't getting the recognition it deserved. America didn't know what it was missing.
Talenti
Raise The Jar
A gelato so good, that not even Bradley Cooper can make it better.
The Crazy Ambition
To make Talenti the only real star in the room.
The Idea
We partnered with Bradley Cooper to make the deliciousness of our gelatos and sorbettos feel truly American. The 360 campaign explored how Talenti’s jars are so perfect that not even one of America’s most loved celebrities could make the experience better, in fact, sometimes it could get in the way of enjoying the best gelato you can taste.
