The Challenge
With cocoa prices increasing 440% in just 5 years, competitors started to downgrade their chocolate. As the pleasure icon, Magnum didn’t, so we told the world why we are worth it.
Magnum
Nothing Cracks Like Magnum.
Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight.
The Crazy Ambition
To turn a sound into the ultimate sign of pleasure.
The Idea
We used our iconic cracking sound to signal to the world only Magnum has thick cracking chocolate. When a quiet world hears the loud, unmistakable and delicious Magnum crack, it’s imposible not to react.
