The Challenge
De'Longhi is known for making exceptional hot coffee. But with the new Magnifica Duo, the same level of craft can now be enjoyed iced. Let's show the world that our signature Perfetto experience isn't just hot—it's cold, too.
De’Longhi
Hot or Cold. Always Perfetto.
Some things shouldn’t be complicated. Coffee is one of them.
The Crazy Ambition
To turn De'Longhi Magnifica Duo into the machine for even the hardest-to-please coffee preferences.
The Idea
In a series of films directed by Spike Jonze, “Hot or Cold, Always Perfetto,” pairs Brad Pitt with his toughest crowd yet: 16 hairy and highly opinionated roommates, watching him prepare his morning coffees — full of hot and cold commentary. Showing that with the new De'Longhi Magnifica Duo, there's a cup for everyone.
