Breastfeeding went from taboo to a public right no one could ignore.
Women's breasts are still sexualised and censored in public spaces — even when used to feed a baby. In Spain, 69% of women have felt uncomfortable breastfeeding in public, and 63.5% have felt judged. Teta&Teta wanted to raise awareness and push for a law protecting the right to breastfeed in public.
To expose the real shame of breastfeeding in public — not the mother feeding her baby, but a society that would rather judge her than let a child eat.
Crying Baby turned the silence around breastfeeding into a sound nobody could ignore: the cry of a hungry baby. In a public square, a hyper-realistic giant baby cried — and wouldn't stop until the law protected its right to be fed.
