The Challenge
The attraction game has never been harder. According to Censuswide, 60% of cat owners wouldn’t date someone their cat dislikes. As the attraction brand, AXE had to step up and change the game.
AXE / LYNX
Catnip
If her cat likes you, you will get apprrrrrrrrrroved.
The Crazy Ambition
To make no pet get in the way of attraction.
The Idea
We created the first-ever body scent infused with catnip, resulting in a fragrance so intriguing that even the meanest felines would be rolling at your feet. We launched this fragrance with a campaign as unexpected as the idea itself: bold AXE’s signature humor film, print, OOH, audio and even an OOH that – literally – enchants cats.
