{"id":181,"date":"2026-05-04T23:01:17","date_gmt":"2026-05-04T23:01:17","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/us\/?post_type=case-study&#038;p=181"},"modified":"2026-05-06T01:17:33","modified_gmt":"2026-05-06T01:17:33","slug":"marmite","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/us\/case-study\/marmite\/","title":{"rendered":"Marmite"},"content":{"rendered":"\n                                                \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-video-instance=\"block_a2ad4528756fc3d6b21873e6c4f227ca\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/PORTFOLIO_Slides_37.webp\"\n              alt=\"An x-ray image of a suitcase with a jar of marmite inside\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">Case Study<\/span>\n          \n                      <h1 class=\"project-hero__title\">Marmite Smugglers<\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>With Marmite nearly impossible to find for British expats in the US, the brand turned shortage into opportunity by reframing fandom as a mission to smuggle it across borders.<\/p>\n\n            <\/div>\n          \n                      <ul class=\"project-hero__logos\" aria-label=\"Recognition logos\">\n                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lola_Capabilities_Icons_Off-white_May4_Audience-Activation.svg\" alt=\"Icon representing our Audience Definition capability (White)\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lola_Capabilities_Icons_Off-white_May4_Social-Editorial.svg\" alt=\"Icon representing our Social and Editorial capability (White)\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                          <\/ul>\n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_a2ad4528756fc3d6b21873e6c4f227ca\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <iframe\n            class=\"project-hero-modal__iframe\"\n            data-role=\"full-video-iframe\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/1189588740?autoplay=1&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    title=\"Project hero full video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            frameborder=\"0\"\n            data-ot-ignore\n          ><\/iframe>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">125,000 Marmite lovers in New York City are having to live without Marmite.<br \/>\r\n<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">Crazy Emotion <\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">People who love Marmite would do anything for it.<br \/>\r\n<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Make sure no British expat ever has to live without Marmite.  <br \/>\r\n<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"hero\"\n     id=\"heroCarousel\"\n     data-carousel\n     data-autoplay=\"6000\"\n     >\n\n  <div class=\"hero__track\" data-track>\n\n                                  \n      \n            <div class=\"hero__slide  is-active\"\n           data-index=\"0\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/WILD_POSTING.jpg\" alt=\"A close up of a Marmite billboard\" class=\"hero__img\" loading=\"eager\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"1\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/PORTFOLIO_Slides_39.webp\" alt=\"A billboard with Marmite posters\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"2\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-04-at-6.44.06-PM-scaled.png\" alt=\"An image of airport security inspecting a suitcase filled with Marmite jars\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"3\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/SMASH.jpg\" alt=\"A photo of airport security officers taking jars of marmite out of a suitcase\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"4\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/MARMITE_OOH-copy.jpg\" alt=\"A Marmite billboard on the street of New York\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"5\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-04-at-6.43.20-PM-scaled.png\" alt=\"An x-ray image of a suitcase with a jar of marmite inside\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                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