{"id":155,"date":"2026-05-04T03:58:41","date_gmt":"2026-05-04T03:58:41","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/us\/?post_type=case-study&#038;p=155"},"modified":"2026-05-07T10:43:42","modified_gmt":"2026-05-07T10:43:42","slug":"adidas-fifa-world-cup-2026-global-campaign","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/us\/case-study\/adidas-fifa-world-cup-2026-global-campaign\/","title":{"rendered":"adidas FIFA World Cup 2026 global campaign"},"content":{"rendered":"\n                                                \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-video-instance=\"block_d4e127b1000f05bf409778e36a0460b9\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Car2.png\"\n              alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <iframe\n          class=\"project-hero__background-embed\"\n          data-role=\"background-video-iframe\"\n          data-src=\"https:\/\/player.vimeo.com\/video\/1189899964?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                              title=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\"\n          allow=\"autoplay; fullscreen; picture-in-picture\"\n          loading=\"lazy\"\n          frameborder=\"0\"\n          tabindex=\"-1\"\n          aria-hidden=\"true\"\n          data-ot-ignore\n        ><\/iframe>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">Case Study<\/span>\n          \n                      <h1 class=\"project-hero__title\">adidas FIFA World Cup 2026 global campaign<\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>During the world\u2019s biggest sporting event, we shifted the spotlight from global superstars to the real icons of the game: local crews playing in backyards, parks, and street corners.<\/p>\n<p>Featuring Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Trinity Rodman and Jude Bellingham, we took the game from the stadium to the streets, reminding every athlete: You Got This.<\/p>\n\n            <\/div>\n          \n                      <ul class=\"project-hero__logos\" aria-label=\"Recognition logos\">\n                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lola_Capabilities_Icons_Off-white_May4_Integrated-Tentpoles.svg\" alt=\"Icon representing our Integrated Tentpoles capability (White)\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lola_Capabilities_Icons_Off-white_May4_Social-Editorial.svg\" alt=\"Icon representing our Social and Editorial capability (White)\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                          <\/ul>\n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_d4e127b1000f05bf409778e36a0460b9\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <iframe\n            class=\"project-hero-modal__iframe\"\n            data-role=\"full-video-iframe\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/1189900663?autoplay=1&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    title=\"Project hero full video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            frameborder=\"0\"\n            data-ot-ignore\n          ><\/iframe>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">At a time when negative pressure is stopping kids from playing sports, adidas wants people to go out and play free.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Emotion<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Playing in the backyard is the ultimate expression of freedom in sport. <\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Make backyard athletes the true stars of the World Cup. <\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<div class=\"hero\"\n     id=\"heroCarousel\"\n     data-carousel\n     data-autoplay=\"6000\"\n     data-attach-next>\n\n  <div class=\"hero__track\" data-track>\n\n                                  \n      \n            <div class=\"hero__slide  is-active\"\n           data-index=\"0\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/BadBunnyMessi_2_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/BadBunnyMessi_2.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"eager\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"1\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/EndPitch_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Car2.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"2\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Clive_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Clive.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"3\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/GuysInJeans_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/GuysInJeans.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"4\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Icons_1_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Icons_1.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"5\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Jude_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/JudeTimmy.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"6\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lamine_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Lamine_2.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"7\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Timmy_Bodega_v2_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Timmy_Bodega_v2.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"8\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/YoungCrew_9x16.jpg\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/YoungCrew.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n                                  \n      \n            <div class=\"hero__slide  \"\n           data-index=\"9\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Zidane_9x16.png\"><img src=\"\/wp-content\/uploads\/sites\/2\/2026\/05\/Zidane.png\" alt=\"Where there\u2019s a pitch, there\u2019s a legend. adidas brings together Timoth\u00e9e Chalamet, Lionel Messi, Bad Bunny, Jude Bellingham, Lamine Yamal, and Trinity Rodman\u2014alongside football icons past and present\u2014to take part in what might just be the greatest football legend ever told. #YouGotThis #WorldCup\" class=\"hero__img\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n    \n  <\/div>\n\n    <div class=\"hero__cursor\" aria-hidden=\"true\">\n    <svg class=\"hero__cursor-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"22\" viewBox=\"0 0 29 22\" fill=\"none\">\n      <g filter=\"url(#hero-cursor-shadow)\">\n        <path d=\"M15.7572 12.6484L5.2334 0.648438L22.2334 2.64844L15.7572 5.72536V12.6484Z\" fill=\"white\" stroke=\"#BBBDB0\" stroke-width=\"1\"\/>\n      <\/g>\n      <defs>\n        <filter id=\"hero-cursor-shadow\" x=\"0\" y=\"0\" width=\"28.0166\" height=\"21.9766\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n          <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n          <feColorMatrix in=\"SourceAlpha\" type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/>\n          <feOffset dy=\"4\"\/>\n          <feGaussianBlur stdDeviation=\"2\"\/>\n          <feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n          <feColorMatrix type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 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