{"id":158,"date":"2026-06-19T12:27:32","date_gmt":"2026-06-19T12:27:32","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&#038;p=158"},"modified":"2026-06-19T12:47:55","modified_gmt":"2026-06-19T12:47:55","slug":"anagram-lovers-scrabble","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/anagram-lovers-scrabble\/","title":{"rendered":"Anagram Lovers &#8211; Scrabble"},"content":{"rendered":"\n                                                  \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-dark-overlay=\"true\"\n    data-video-instance=\"block_bc6bbc7ac8d1a6a4d779073f7ede7099\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                          <source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-3-169x300-1.png\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-3-300x169-1.png\"\n              alt=\"Autograph_Horizontal_1-3-300&#215;169\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <video\n          class=\"project-hero__background-video\"\n          data-role=\"background-video\"\n          muted\n          playsinline\n          loop\n          preload=\"none\"\n          poster=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-3-300x169-1.png\"\n          aria-label=\"Autograph_Horizontal_1-3-300&#215;169\"\n        >\n                    <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Scrabble_Horizontal.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">Scrabble<\/span>\n          \n                      <h1 class=\"project-hero__title\">Anagram Lovers <\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>The right words, in the right order, can make you fall in love.<\/p>\n\n            <\/div>\n          \n                      <ul class=\"project-hero__logos\" aria-label=\"Recognition logos\">\n                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/ScrabbleLOGOS.svg\" alt=\"ScrabbleLOGOS\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                          <\/ul>\n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_bc6bbc7ac8d1a6a4d779073f7ede7099\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <iframe\n            class=\"project-hero-modal__iframe\"\n            data-role=\"full-video-iframe\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/554772914?autoplay=1&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    title=\"Project hero full video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            frameborder=\"0\"\n            data-ot-ignore\n          ><\/iframe>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Scrabble was losing consideration and relevance, especially among younger audiences, at a time when everyday language was becoming less rich. The brand needed to find new meaning beyond the board game, and remind people why words still matter.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">To make people fall in love with words again.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Idea<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Introducing Anagram Lovers: a romance in which every detail is connected by the magic of rearranging letters. Two lonely people living in Tokyo and Kyoto move through parallel lives made of anagrams, until they finally meet, guided by a kind of destiny written in words. A simple, universal tale that turned Scrabble\u2019s most basic mechanic into something unexpectedly emotional: proof that everyday life can become wonderful when words come into play.<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n                                                                <section class=\"video-section video-section--black\" id=\"videoSection\" data-video-instance=\"block_913b521cd08fd0182ec8da40735f0efe\" data-chrome-contrast-surface=\"dark\" data-grey-overlay=\"false\" aria-label=\"Video section\"\n    data-mobile-text-overlay=\"true\">\n\n        \n\n    <div class=\"video-scroll-driver\" data-role=\"video-scroll-driver\">\n      <div class=\"video-sticky\" data-role=\"video-sticky\">\n\n        <div\n          class=\"video-container\"\n          data-role=\"video-container\">\n\n                              <div class=\"video-poster\" data-role=\"video-poster\" aria-hidden=\"true\"><\/div>\n          \n                              <iframe\n            class=\"video-loop-embed\"\n            data-role=\"video-loop-embed\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/554772914?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    data-ot-ignore\n            title=\"Primary block video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            loading=\"lazy\"\n            frameborder=\"0\"\n            tabindex=\"-1\"\n            aria-hidden=\"true\">\n          <\/iframe>\n          \n                    <div class=\"video-overlay\" role=\"region\" aria-label=\"Video overlay\">\n\n                        <div class=\"overlay-text\">\n              \n                            <button\n                class=\"play-btn\"\n                data-role=\"play-btn\"\n                aria-label=\"Play full video\"\n                tabindex=\"0\"\n                type=\"button\"\n              >\n                <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\">\n                  <polygon points=\"5,3 19,12 5,21\"\/>\n                <\/svg>\n                <span class=\"play-btn-label\" aria-hidden=\"true\">\n                  Play\n                <\/span>\n              <\/button>\n                          <\/div>\n\n                        <div class=\"overlay-bottom\">\n\n                            \n                            \n                                          <div class=\"map-icons\" aria-label=\"Location map icons\">\n                                                <div\n                  class=\"map-icon\"\n                  title=\"\"\n                  role=\"img\"\n                  aria-label=\"\"\n                  tabindex=\"0\"\n                >\n                                  <\/div>\n                              <\/div>\n              \n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n      <div\n    class=\"video-modal\"\n    data-role=\"video-modal\"\n    data-video-instance=\"block_913b521cd08fd0182ec8da40735f0efe\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    aria-label=\"Full video player\"\n  >\n    <button\n      class=\"modal-close-video\"\n      data-role=\"modal-close\"\n      aria-label=\"Close video\"\n      type=\"button\"\n    >&#x2715;<\/button>\n        <iframe\n      data-role=\"full-video-iframe\"\n      data-src=\"https:\/\/player.vimeo.com\/video\/554772914?autoplay=0&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                  data-ot-ignore\n      title=\"Full LOLA video\"\n      allow=\"autoplay; fullscreen; picture-in-picture\"\n      loading=\"lazy\"\n      frameborder=\"0\">\n    <\/iframe>\n      <\/div>\n  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Rodolfos<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\tclass=\"related-work__card\"\n\t\t\t\thref=\"https&#x3A;&#x2F;&#x2F;holalola.com&#x2F;es&#x2F;case-study&#x2F;scary-clown-night-burger-king&#x2F;\" target=\"_self\"\t\t\t>\n\t\t\t\t<span class=\"related-work__card-image\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/BK_Vertical_1.png\"\n\t\t\t\t\t\talt=\"BK_Horizontal_1\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"related-work__card-caption\">\n\t\t\t\t\t<span class=\"related-work__card-caption-title\">Burger King<\/span>\t\t\t\t\t<span class=\"related-work__card-caption-text\">Scary Clown Night<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\tclass=\"related-work__card\"\n\t\t\t\thref=\"https&#x3A;&#x2F;&#x2F;holalola.com&#x2F;es&#x2F;case-study&#x2F;crying-baby-tetateta&#x2F;\" target=\"_self\"\t\t\t>\n\t\t\t\t<span class=\"related-work__card-image\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Teta_Vertical_1.png\"\n\t\t\t\t\t\talt=\"Teta_Horizontal_1\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"related-work__card-caption\">\n\t\t\t\t\t<span class=\"related-work__card-caption-title\">TETA&#038;TETA<\/span>\t\t\t\t\t<span class=\"related-work__card-caption-text\">Crying Baby<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-158","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anagram Lovers - Scrabble - LOLA | Madrid | Crazy Ambition Makes 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