{"id":153,"date":"2026-06-17T16:11:20","date_gmt":"2026-06-17T16:11:20","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=153"},"modified":"2026-06-17T21:18:17","modified_gmt":"2026-06-17T21:18:17","slug":"the-autograph-persil","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/the-autograph-persil\/","title":{"rendered":"The Autograph – Persil"},"content":{"rendered":"\n \n \n
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\n Persil<\/span>\n \n

The Autograph <\/h1>\n \n
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The product demo that broke your heart.<\/p>\n\n <\/div>\n \n

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  • \n \"PERSIL_LOGO\"<\/picture>\n <\/li>\n <\/ul>\n <\/div>\n\n \n Video<\/span>\n Watch<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n
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    The Challenge<\/h3>\n \n

    Persil is one of the most emotionally resonant laundry brands in the world. After more than 20 years building its Dirt is Good platform, the brand has won consumer hearts globally. But in a category driven by innovation, product performance still needs proving. The challenge was launching the 1st Time Stain Removal capsule in a way that felt true to Dirt is Good.<\/p>\n <\/article>\n

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    The Crazy Ambition<\/h3>\n \n

    To create a product demo that makes you cry.<\/p>\n <\/article>\n

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    The Idea<\/h3>\n \n

    To launch Persil\u2019s new 1st Time Stain Removal capsule, we partnered with Arsenal to tell a moving story about resilience and determination between fans, sports and players. The story follows a little girl who gives everything she has to get an autograph of her favourite players, just for our powerful cleaning pods to completely erase Bukayo Saka signature, proving the efficiency of our cleaning pods in an unexpected and unmissable way.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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    Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tDe\u2019Longhi<\/span>\t\t\t\t\tComputer<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tCatnip<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tBe True To Your Pleasure<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-153","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Autograph - Persil - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/the-autograph-persil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Autograph - Persil - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/the-autograph-persil\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T21:18:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-autograph-persil\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-autograph-persil\\\/\",\"name\":\"The Autograph - Persil - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T16:11:20+00:00\",\"dateModified\":\"2026-06-17T21:18:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-autograph-persil\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-autograph-persil\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-autograph-persil\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Autograph – Persil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. 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