{"id":152,"date":"2026-06-19T12:37:02","date_gmt":"2026-06-19T12:37:02","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&#038;p=152"},"modified":"2026-06-19T12:46:06","modified_gmt":"2026-06-19T12:46:06","slug":"real-virtual-beauty-dove","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/real-virtual-beauty-dove\/","title":{"rendered":"Real Virtual Beauty- Dove"},"content":{"rendered":"\n                                                  \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-dark-overlay=\"true\"\n    data-video-instance=\"block_2bd4c562f45593d5cbd91acdc15b4396\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                          <source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Dove_Vertical_2.png\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Dove_Horizontal_2.png\"\n              alt=\"Dove_Horizontal_2\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <video\n          class=\"project-hero__background-video\"\n          data-role=\"background-video\"\n          muted\n          playsinline\n          loop\n          preload=\"none\"\n          poster=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Dove_Horizontal_2.png\"\n          aria-label=\"Dove_Horizontal_2\"\n        >\n                    <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Dove_H-1.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">Dove<\/span>\n          \n                      <h1 class=\"project-hero__title\">Real Virtual Beauty <\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>74% of girls feel underrepresented in video games. Until now.<\/p>\n\n            <\/div>\n          \n                      <ul class=\"project-hero__logos\" aria-label=\"Recognition logos\">\n                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/dovelogoweb.svg\" alt=\"dovelogoweb\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                          <\/ul>\n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_2bd4c562f45593d5cbd91acdc15b4396\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <iframe\n            class=\"project-hero-modal__iframe\"\n            data-role=\"full-video-iframe\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/764460365?autoplay=1&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    title=\"Project hero full video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            frameborder=\"0\"\n            data-ot-ignore\n          ><\/iframe>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">For over 15 years, Dove has been challenging modern beauty standards, championing realness and confidence above all. But as the world moves further into digital spaces, new beauty pressures emerge. In gaming, female characters are still built on outdated ideals, quietly eroding the self-esteem of the women and girls who play them.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">To make the virtual world fit women, not women fit the virtual world.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Idea<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">We created real, playable gaming characters based on real women and their stories. All models were available to download for free, giving developers the tools to build more inclusive games and daring an entire industry to rethink how it portrays women.<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n                                                                <section class=\"video-section video-section--black\" id=\"videoSection\" data-video-instance=\"block_bb6a3b382782723b18b9a70a6d1b0351\" data-chrome-contrast-surface=\"dark\" data-grey-overlay=\"false\" aria-label=\"Video section\"\n    data-mobile-text-overlay=\"true\">\n\n        \n\n    <div class=\"video-scroll-driver\" data-role=\"video-scroll-driver\">\n      <div class=\"video-sticky\" data-role=\"video-sticky\">\n\n        <div\n          class=\"video-container\"\n          data-role=\"video-container\">\n\n                              <div class=\"video-poster\" data-role=\"video-poster\" aria-hidden=\"true\"><\/div>\n          \n                              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class=\"related-work__card-caption-text\">Perfetto<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\tclass=\"related-work__card\"\n\t\t\t\thref=\"https&#x3A;&#x2F;&#x2F;holalola.com&#x2F;es&#x2F;case-study&#x2F;scary-clown-night-burger-king&#x2F;\" target=\"_self\"\t\t\t>\n\t\t\t\t<span class=\"related-work__card-image\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/BK_Vertical_1.png\"\n\t\t\t\t\t\talt=\"BK_Horizontal_1\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"related-work__card-caption\">\n\t\t\t\t\t<span class=\"related-work__card-caption-title\">Burger King<\/span>\t\t\t\t\t<span class=\"related-work__card-caption-text\">Scary Clown Night<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-152","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Virtual Beauty- Dove - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/real-virtual-beauty-dove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Virtual Beauty- Dove - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" 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