{"id":151,"date":"2026-06-17T16:33:38","date_gmt":"2026-06-17T16:33:38","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=151"},"modified":"2026-06-17T20:42:48","modified_gmt":"2026-06-17T20:42:48","slug":"unwrap-the-summer-x-sam-youkilis-cornetto","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/","title":{"rendered":"Unwrap The Summer X Sam Youkilis- Cornetto"},"content":{"rendered":"\n \n \n
\n
\n \n \n \n <\/picture>\n <\/div>\n \n \n \n <\/video>\n <\/div>\n\n
<\/div>\n\n
\n
\n
\n Cornetto<\/span>\n \n

Unwrap The Summer X Sam Youkilis <\/h1>\n \n
\n

Capturing the feeling behind people\u2019s \u201cUnwraps\u201d.<\/p>\n\n <\/div>\n \n <\/div>\n\n \n Video<\/span>\n Watch<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n

\n \n +<\/span>\n <\/button>\n\n \n \n Your browser does not support the video tag.\n <\/video>\n <\/div>\n <\/div>\n \n\n\n\n\n \n\n\n
\n
\n
\n

The Challenge<\/h3>\n \n

Cornetto has owned summer in Europe, becoming inseparable from the rituals of the season. But as competition intensifies every summer, the brand needed to do more than show up, it needed to remind people that only one unwrap truly signals summer has begun.<\/p>\n <\/article>\n

\n

The Crazy Ambition<\/h3>\n \n

To make every unwrap in the world feel like a Cornetto moment.<\/p>\n <\/article>\n

\n

The Idea<\/h3>\n \n

\u201cUnwrap the Summer\u201d reframed the act of unwrapping as summer's most universal language. Shot by creator Sam Youkilis, the campaign captured the unwraps summer naturally leaves behind \u2014 a pile of clothes abandoned at the water's edge, a towel dropped on hot sand. No explanation needed. Just the feeling that summer, like a Cornetto, is always worth unwrapping.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

\n\n
\n\n \n \n
\n\n <\/picture>\n\n \n
\n <\/div>\n\n <\/div>\n\n \n \n
\n\n <\/picture>\n\n \n
\n <\/div>\n\n <\/div>\n\n \n \n
\n\n <\/picture>\n\n \n
\n <\/div>\n\n <\/div>\n\n \n \n
\n\n <\/picture>\n\n \n
\n <\/div>\n\n <\/div>\n\n \n \n
\n\n <\/picture>\n\n \n
\n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n
\n \n \n \n <\/g>\n \n \n \n \n \n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n <\/div>\n\n \n \u2014<\/span>\n\n
\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n\n
\n Scroll<\/span>\n \n \n <\/svg>\n <\/div>\n<\/div>\n\n\n\n\n\n\n
\n\n \n\n
\n
\n\n \n\n
<\/div>\n \n \n <\/iframe>\n \n
\n\n
\n \n \n \n \n <\/svg>\n \n Play\n <\/span>\n <\/button>\n <\/div>\n\n
\n\n \n \n
\n \n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n \n ✕<\/button>\n \n <\/iframe>\n <\/div>\n \n\n\n\n\n\n\t
\n\t\t\t\t

Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tCornetto<\/span>\t\t\t\t\tUnwrap It<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tThe Will by Iris Appel<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tDe\u2019Longhi<\/span>\t\t\t\t\tTiny Coffee Shops<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-151","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nUnwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T20:42:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/unwrap-the-summer-x-sam-youkilis-cornetto\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/unwrap-the-summer-x-sam-youkilis-cornetto\\\/\",\"name\":\"Unwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T16:33:38+00:00\",\"dateModified\":\"2026-06-17T20:42:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/unwrap-the-summer-x-sam-youkilis-cornetto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/unwrap-the-summer-x-sam-youkilis-cornetto\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/unwrap-the-summer-x-sam-youkilis-cornetto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unwrap The Summer X Sam Youkilis- Cornetto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.\",\"publisher\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/holalola.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"contentUrl\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"width\":1,\"height\":1,\"caption\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\"},\"image\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/","og_locale":"en_US","og_type":"article","og_title":"Unwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things","og_url":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/","og_site_name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","article_modified_time":"2026-06-17T20:42:48+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/","url":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/","name":"Unwrap The Summer X Sam Youkilis- Cornetto - LOLA | Madrid | Crazy Ambition Makes Serious Things","isPartOf":{"@id":"https:\/\/holalola.com\/es\/#website"},"datePublished":"2026-06-17T16:33:38+00:00","dateModified":"2026-06-17T20:42:48+00:00","breadcrumb":{"@id":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/holalola.com\/es\/case-study\/unwrap-the-summer-x-sam-youkilis-cornetto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/holalola.com\/es\/"},{"@type":"ListItem","position":2,"name":"Unwrap The Summer X Sam Youkilis- Cornetto"}]},{"@type":"WebSite","@id":"https:\/\/holalola.com\/es\/#website","url":"https:\/\/holalola.com\/es\/","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","description":"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.","publisher":{"@id":"https:\/\/holalola.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/holalola.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/holalola.com\/es\/#organization","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","url":"https:\/\/holalola.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","contentUrl":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","width":1,"height":1,"caption":"LOLA | Madrid | Crazy Ambition Makes Serious Things"},"image":{"@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/media?parent=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}