{"id":149,"date":"2026-06-17T13:21:46","date_gmt":"2026-06-17T13:21:46","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=149"},"modified":"2026-06-17T19:28:27","modified_gmt":"2026-06-17T19:28:27","slug":"what-is-love-bzrp-axe","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/","title":{"rendered":"What is Love-BZRP – AXE"},"content":{"rendered":"\n \n \n
\n
\n \n \n \n <\/picture>\n <\/div>\n \n \n \n <\/video>\n <\/div>\n\n
<\/div>\n\n
\n
\n
\n AXE<\/span>\n \n

What Is Love – BZRP ft. AXE <\/h1>\n \n
\n

Axe and Bizarrap reinvented a ’90s anthem for modern dating.<\/p>\n\n <\/div>\n \n

    \n
  • \n \"AXE_LOGO\"<\/picture>\n <\/li>\n <\/ul>\n <\/div>\n\n \n Video<\/span>\n Watch<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n
    \n \n +<\/span>\n <\/button>\n\n \n \n Your browser does not support the video tag.\n <\/video>\n <\/div>\n <\/div>\n \n\n\n\n\n \n\n\n
    \n
    \n
    \n

    The Challenge<\/h3>\n \n

    After years trying to find its way back into culture, AXE was losing its grip with Gen Z. As the game of attraction changed drastically, the attraction brand had to bring a new perspective to keep it fresh and attractive to young guys.<\/p>\n <\/article>\n

    \n

    The Crazy Ambition<\/h3>\n \n

    To make Axe the most entertaining brand in the world.<\/p>\n <\/article>\n

    \n

    The Idea<\/h3>\n \n

    To position AXE\u2019s as the first step in modern dating and help this generation free themselves to love, we partnered with the biggest LATAM producer BZRP to rejuvenate the 1993 classic love anthem: What is Love by Haddaway.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

    \n\n
    \n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n
    \n \n \n \n <\/g>\n \n \n \n \n \n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n <\/div>\n\n \n \u2014<\/span>\n\n
    \n
    <\/div>\n
    <\/div>\n
    <\/div>\n
    <\/div>\n <\/div>\n\n
    \n Scroll<\/span>\n \n \n <\/svg>\n <\/div>\n<\/div>\n\n\n\n\n
    \n\n \n\n
    \n
    \n\n \n\n
    <\/div>\n \n \n <\/iframe>\n \n
    \n\n
    \n \n \n \n \n <\/svg>\n \n Play\n <\/span>\n <\/button>\n <\/div>\n\n
    \n\n \n \n
    \n \n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n \n ✕<\/button>\n \n <\/iframe>\n <\/div>\n \n\n\n\n\n\n\t
    \n\t\t\t\t

    Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tLower Body<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tPower of a Fragrance<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tCatnip<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-149","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nWhat is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T19:28:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/what-is-love-bzrp-axe\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/what-is-love-bzrp-axe\\\/\",\"name\":\"What is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T13:21:46+00:00\",\"dateModified\":\"2026-06-17T19:28:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/what-is-love-bzrp-axe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/what-is-love-bzrp-axe\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/what-is-love-bzrp-axe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Love-BZRP – AXE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.\",\"publisher\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/holalola.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"contentUrl\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"width\":1,\"height\":1,\"caption\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\"},\"image\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/","og_locale":"en_US","og_type":"article","og_title":"What is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","og_url":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/","og_site_name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","article_modified_time":"2026-06-17T19:28:27+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/","url":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/","name":"What is Love-BZRP - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","isPartOf":{"@id":"https:\/\/holalola.com\/es\/#website"},"datePublished":"2026-06-17T13:21:46+00:00","dateModified":"2026-06-17T19:28:27+00:00","breadcrumb":{"@id":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/holalola.com\/es\/case-study\/what-is-love-bzrp-axe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/holalola.com\/es\/"},{"@type":"ListItem","position":2,"name":"What is Love-BZRP – AXE"}]},{"@type":"WebSite","@id":"https:\/\/holalola.com\/es\/#website","url":"https:\/\/holalola.com\/es\/","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","description":"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.","publisher":{"@id":"https:\/\/holalola.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/holalola.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/holalola.com\/es\/#organization","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","url":"https:\/\/holalola.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","contentUrl":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","width":1,"height":1,"caption":"LOLA | Madrid | Crazy Ambition Makes Serious Things"},"image":{"@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/media?parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}