{"id":147,"date":"2026-06-17T13:43:36","date_gmt":"2026-06-17T13:43:36","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=147"},"modified":"2026-06-17T19:10:08","modified_gmt":"2026-06-17T19:10:08","slug":"the-neighbour-axe","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/","title":{"rendered":"The Neighbour – AXE"},"content":{"rendered":"\n \n \n
\n
\n \n \n \n <\/picture>\n <\/div>\n \n <\/iframe>\n <\/div>\n\n
<\/div>\n\n
\n
\n
\n AXE<\/span>\n \n

The Neighbour <\/h1>\n \n
\n

A shower nobody saw coming, to launch Axe’s new shower gel.<\/p>\n\n <\/div>\n \n

    \n
  • \n \"AXE_LOGO\"<\/picture>\n <\/li>\n <\/ul>\n <\/div>\n\n \n Video<\/span>\n Watch<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n
    \n \n +<\/span>\n <\/button>\n\n <\/iframe>\n <\/div>\n <\/div>\n \n\n\n\n\n \n\n\n
    \n
    \n
    \n

    The Challenge<\/h3>\n \n

    Axe was launching a new shower gel with premium fragrances, but men don't see showering as a grooming step worth investing in. In a category dominated by women, Axe needed to recruit young men from scratch.<\/p>\n <\/article>\n

    \n

    The Crazy Ambition<\/h3>\n \n

    To make showering as unexpectedly consequential as only Axe can.<\/p>\n <\/article>\n

    \n

    The Idea<\/h3>\n \n

    The campaign takes AXE\u2019s humour to unprecedented levels, transforming this product\u2019s simple benefit: smelling amazing into a powerful attraction story. After having his water cut out mid shower, a young man asks to shower at his elderly neighbour's apartment, who meets him after his shower only wearing a hand-knitted BDSM outfit hypnotised by how amazing he smelled afterwards.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

    \n\n
    \n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n \n
    \n\n <\/picture>\n\n \n
    \n <\/div>\n\n <\/div>\n\n \n <\/div>\n\n
    \n \n \n \n <\/g>\n \n \n \n \n \n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n <\/div>\n\n \n \u2014<\/span>\n\n
    \n
    <\/div>\n
    <\/div>\n
    <\/div>\n
    <\/div>\n <\/div>\n\n
    \n Scroll<\/span>\n \n \n <\/svg>\n <\/div>\n<\/div>\n\n\n\n\n
    \n\n \n\n
    \n
    \n\n \n\n
    <\/div>\n \n \n <\/iframe>\n \n
    \n\n
    \n \n \n \n \n <\/svg>\n \n Play\n <\/span>\n <\/button>\n <\/div>\n\n
    \n\n \n \n
    \n \n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n \n ✕<\/button>\n \n <\/iframe>\n <\/div>\n \n\n\n\n\n\n\t
    \n\t\t\t\t

    Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tPower of a Fragrance<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tDe\u2019Longhi<\/span>\t\t\t\t\tComputer<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tSchedule The Sun<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-147","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T19:10:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-neighbour-axe\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-neighbour-axe\\\/\",\"name\":\"The Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T13:43:36+00:00\",\"dateModified\":\"2026-06-17T19:10:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-neighbour-axe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-neighbour-axe\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/the-neighbour-axe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Neighbour – AXE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.\",\"publisher\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/holalola.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#organization\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"contentUrl\":\"https:\\\/\\\/holalola.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/LOLA_LOGO_SECONDARY_BLACK.svg\",\"width\":1,\"height\":1,\"caption\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\"},\"image\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/","og_locale":"en_US","og_type":"article","og_title":"The Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","og_url":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/","og_site_name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","article_modified_time":"2026-06-17T19:10:08+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/","url":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/","name":"The Neighbour - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things","isPartOf":{"@id":"https:\/\/holalola.com\/es\/#website"},"datePublished":"2026-06-17T13:43:36+00:00","dateModified":"2026-06-17T19:10:08+00:00","breadcrumb":{"@id":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/holalola.com\/es\/case-study\/the-neighbour-axe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/holalola.com\/es\/"},{"@type":"ListItem","position":2,"name":"The Neighbour – AXE"}]},{"@type":"WebSite","@id":"https:\/\/holalola.com\/es\/#website","url":"https:\/\/holalola.com\/es\/","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","description":"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. We live by the motto Crazy Ambition Makes Serious Things.","publisher":{"@id":"https:\/\/holalola.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/holalola.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/holalola.com\/es\/#organization","name":"LOLA | Madrid | Crazy Ambition Makes Serious Things","url":"https:\/\/holalola.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","contentUrl":"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/05\/LOLA_LOGO_SECONDARY_BLACK.svg","width":1,"height":1,"caption":"LOLA | Madrid | Crazy Ambition Makes Serious Things"},"image":{"@id":"https:\/\/holalola.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/case-study\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/holalola.com\/es\/wp-json\/wp\/v2\/media?parent=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}