{"id":144,"date":"2026-06-17T13:41:32","date_gmt":"2026-06-17T13:41:32","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=144"},"modified":"2026-06-19T13:19:04","modified_gmt":"2026-06-19T13:19:04","slug":"lower-body-axe","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/lower-body-axe\/","title":{"rendered":"Lower Body – AXE"},"content":{"rendered":"\n \n \n
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\n AXE<\/span>\n \n

Lower Body<\/h1>\n \n
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Somewhere most brands would never dare to go<\/p>\n\n <\/div>\n \n

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    The Challenge<\/h3>\n \n

    All-body deodorants were becoming the category\u2019s new obsession, threatening to let competitors invade AXE\u2019s fragrance territory. But while the category talked about \u201cwhole body\u201d, young guys were already using AXE in the most taboo places regular deodorants were never made for. AXE needed to own that behaviour before anyone else did.<\/p>\n <\/article>\n

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    The Crazy Ambition<\/h3>\n \n

    To make smelling good down there the new code of attraction.<\/p>\n <\/article>\n

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    The Idea<\/h3>\n \n

    Lower Body Spray deserved a launch as bold as the product itself. So we created three ultra-short, 10-second stories that went straight to the taboo zones no other deodorant brand dared to touch. Fast, absurd and unapologetically AXE, the films turned feet, bums and crotches into unexpected attraction stories, making the brand\u2019s newest fragrance territory impossible to forget.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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    Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tPower of a Fragrance<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tAXE<\/span>\t\t\t\t\tWhat Is Love – BZRP ft. AXE<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tMelting Icon<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-144","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nLower Body - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/lower-body-axe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lower Body - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/lower-body-axe\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T13:19:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/lower-body-axe\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/lower-body-axe\\\/\",\"name\":\"Lower Body - AXE - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T13:41:32+00:00\",\"dateModified\":\"2026-06-19T13:19:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/lower-body-axe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/lower-body-axe\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/lower-body-axe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lower Body – AXE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. 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