{"id":143,"date":"2026-06-17T16:27:44","date_gmt":"2026-06-17T16:27:44","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&#038;p=143"},"modified":"2026-06-18T05:18:04","modified_gmt":"2026-06-18T05:18:04","slug":"power-of-a-fragrance-axe","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/power-of-a-fragrance-axe\/","title":{"rendered":"Power of a Fragrance &#8211; AXE"},"content":{"rendered":"\n                                                  \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-dark-overlay=\"true\"\n    data-video-instance=\"block_cd66c68f27b4f9f734f3f4c60b0ae3f2\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                          <source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/POF_AXE_VERTICAL.jpg\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/POF_AXE_HORIZONTAL.jpg\"\n              alt=\"POF_AXE_HORIZONTAL\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <video\n          class=\"project-hero__background-video\"\n          data-role=\"background-video\"\n          muted\n          playsinline\n          loop\n          preload=\"none\"\n          poster=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/POF_AXE_HORIZONTAL.jpg\"\n          aria-label=\"POF_AXE_HORIZONTAL\"\n        >\n                    <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Robbery_header.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">AXE<\/span>\n          \n                      <h1 class=\"project-hero__title\">Power of a Fragrance <\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>Introducing Axe humor and fragrances to a new generation of consumers.<\/p>\n\n            <\/div>\n          \n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_cd66c68f27b4f9f734f3f4c60b0ae3f2\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <video\n            class=\"project-hero-modal__video\"\n            data-role=\"full-video\"\n            controls\n            playsinline\n            preload=\"none\"\n            aria-label=\"Project hero full video\"\n          >\n                                      <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Robbery_header.mp4\" type=\"video\/mp4\" \/>\n                        Your browser does not support the video tag.\n          <\/video>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Axe was once the youth brand. But as culture moved on, the brand became tied to outdated codes. In trying to change, Axe lost the humor that made it famous and the business paid for it. The only way back was to stop trying to be relevant and start being impossible to ignore.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">To make absurd humor the new language of attraction.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Idea<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">The Power of a Fragrance put AXE\u2019s scents back at the heart of absurd attraction stories. In Robbery and Funeral, fragrance becomes so irresistible it can derail a crime scene or turn a funeral into a love story. Dark, cheeky and deliberately close to the line, the platform made AXE feel funny, provocative and unmistakably attractive again.<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n                                                                <section class=\"video-section video-section--black\" id=\"videoSection\" data-video-instance=\"block_363560588e71b0c6c2f0cb1c5620f5d3\" data-chrome-contrast-surface=\"dark\" data-grey-overlay=\"false\" aria-label=\"Video section\"\n    data-mobile-text-overlay=\"true\">\n\n        \n\n    <div class=\"video-scroll-driver\" data-role=\"video-scroll-driver\">\n      <div class=\"video-sticky\" data-role=\"video-sticky\">\n\n        <div\n          class=\"video-container\"\n          data-role=\"video-container\">\n\n                              <div class=\"video-poster\" data-role=\"video-poster\" aria-hidden=\"true\"><\/div>\n          \n                              <iframe\n            class=\"video-loop-embed\"\n            data-role=\"video-loop-embed\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/1123155751?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    data-ot-ignore\n            title=\"Primary block video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            loading=\"lazy\"\n            frameborder=\"0\"\n            tabindex=\"-1\"\n            aria-hidden=\"true\">\n          <\/iframe>\n          \n                    <div class=\"video-overlay\" role=\"region\" aria-label=\"Video overlay\">\n\n                        <div class=\"overlay-text\">\n              \n                            <button\n                class=\"play-btn\"\n                data-role=\"play-btn\"\n                aria-label=\"Play full video\"\n                tabindex=\"0\"\n                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<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n      <div\n    class=\"video-modal\"\n    data-role=\"video-modal\"\n    data-video-instance=\"block_363560588e71b0c6c2f0cb1c5620f5d3\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    aria-label=\"Full video player\"\n  >\n    <button\n      class=\"modal-close-video\"\n      data-role=\"modal-close\"\n      aria-label=\"Close video\"\n      type=\"button\"\n    >&#x2715;<\/button>\n        <iframe\n      data-role=\"full-video-iframe\"\n      data-src=\"https:\/\/player.vimeo.com\/video\/1123155751?autoplay=0&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                  data-ot-ignore\n      title=\"Full LOLA video\"\n      allow=\"autoplay; fullscreen; picture-in-picture\"\n      loading=\"lazy\"\n      frameborder=\"0\">\n    <\/iframe>\n      <\/div>\n  \n\n\n\n                                          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data-src=\"https:\/\/player.vimeo.com\/video\/1123154947?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    data-ot-ignore\n            title=\"Primary block video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            loading=\"lazy\"\n            frameborder=\"0\"\n            tabindex=\"-1\"\n            aria-hidden=\"true\">\n          <\/iframe>\n          \n                    <div class=\"video-overlay\" role=\"region\" aria-label=\"Video overlay\">\n\n                        <div class=\"overlay-text\">\n              \n                            <button\n                class=\"play-btn\"\n                data-role=\"play-btn\"\n                aria-label=\"Play full video\"\n                tabindex=\"0\"\n                type=\"button\"\n              >\n                <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\">\n                  <polygon points=\"5,3 19,12 5,21\"\/>\n                <\/svg>\n                <span class=\"play-btn-label\" aria-hidden=\"true\">\n                  Play\n                <\/span>\n              <\/button>\n                          <\/div>\n\n                        <div class=\"overlay-bottom\">\n\n                            \n                            \n                                          <div class=\"map-icons\" aria-label=\"Location map icons\">\n                                                <div\n                  class=\"map-icon\"\n                  title=\"\"\n                  role=\"img\"\n                  aria-label=\"\"\n                  tabindex=\"0\"\n                >\n                                  <\/div>\n                              <\/div>\n              \n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n      <div\n    class=\"video-modal\"\n    data-role=\"video-modal\"\n    data-video-instance=\"block_c7825ac93cf69540e363bfbbd829c83f\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    aria-label=\"Full video player\"\n  >\n    <button\n      class=\"modal-close-video\"\n      data-role=\"modal-close\"\n      aria-label=\"Close video\"\n      type=\"button\"\n    >&#x2715;<\/button>\n        <iframe\n      data-role=\"full-video-iframe\"\n      data-src=\"https:\/\/player.vimeo.com\/video\/1123154947?autoplay=0&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                  data-ot-ignore\n      title=\"Full LOLA video\"\n      allow=\"autoplay; fullscreen; picture-in-picture\"\n      loading=\"lazy\"\n      frameborder=\"0\">\n    <\/iframe>\n      <\/div>\n  \n\n\n\n\n<div class=\"hero\"\n     id=\"heroCarousel\"\n     data-carousel\n     data-autoplay=\"5500\"\n     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