{"id":140,"date":"2026-06-19T12:50:35","date_gmt":"2026-06-19T12:50:35","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&#038;p=140"},"modified":"2026-06-19T13:08:49","modified_gmt":"2026-06-19T13:08:49","slug":"crying-baby-tetateta","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/crying-baby-tetateta\/","title":{"rendered":"Crying Baby &#8211; TETA&amp;TETA"},"content":{"rendered":"\n                                                  \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-dark-overlay=\"true\"\n    data-video-instance=\"block_f96097ad69f0ea862130e77caecfd6b7\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                          <source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Teta_Vertical_1.png\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Teta_Horizontal_1-1.png\"\n              alt=\"Teta_Horizontal_1\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <video\n          class=\"project-hero__background-video\"\n          data-role=\"background-video\"\n          muted\n          playsinline\n          loop\n          preload=\"none\"\n          poster=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Teta_Horizontal_1-1.png\"\n          aria-label=\"Teta_Horizontal_1\"\n        >\n                    <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Teta_Horizontal.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">TETA&amp;TETA<\/span>\n          \n                      <h1 class=\"project-hero__title\">Crying Baby <\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>Breastfeeding went from taboo to a public right no one could ignore.<\/p>\n\n            <\/div>\n          \n                      <ul class=\"project-hero__logos\" aria-label=\"Recognition logos\">\n                                                <li class=\"project-hero__logo-item\">\n                    <picture><img src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/tetaytetaLOGOS.svg\" alt=\"tetaytetaLOGOS\" class=\"project-hero__logo\" loading=\"lazy\" decoding=\"async\" \/><\/picture>\n                  <\/li>\n                                          <\/ul>\n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_f96097ad69f0ea862130e77caecfd6b7\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <iframe\n            class=\"project-hero-modal__iframe\"\n            data-role=\"full-video-iframe\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/883234160?autoplay=1&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    title=\"Project hero full video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            frameborder=\"0\"\n            data-ot-ignore\n          ><\/iframe>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\"> Women&#039;s breasts are still sexualised and censored in public spaces \u2014 even when used to feed a baby. In Spain, 69% of women have felt uncomfortable breastfeeding in public, and 63.5% have felt judged. Teta&amp;amp;Teta wanted to raise awareness and push for a law protecting the right to breastfeed in public.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">To expose the real shame of breastfeeding in public \u2014 not the mother feeding her baby, but a society that would rather judge her than let a child eat.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Idea<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Crying Baby turned the silence around breastfeeding into a sound nobody could ignore: the cry of a hungry baby. In a public square, a hyper-realistic giant baby cried \u2014 and wouldn&#039;t stop until the law protected its right to be fed.<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n                                                                <section class=\"video-section video-section--black\" id=\"videoSection\" data-video-instance=\"block_22b9d578ea1bf4b15259fa040bc506ed\" data-chrome-contrast-surface=\"dark\" data-grey-overlay=\"false\" aria-label=\"Video section\"\n    data-mobile-text-overlay=\"true\">\n\n        \n\n    <div class=\"video-scroll-driver\" data-role=\"video-scroll-driver\">\n      <div class=\"video-sticky\" data-role=\"video-sticky\">\n\n        <div\n          class=\"video-container\"\n          data-role=\"video-container\">\n\n                              <div class=\"video-poster\" data-role=\"video-poster\" aria-hidden=\"true\"><\/div>\n          \n                              <iframe\n            class=\"video-loop-embed\"\n            data-role=\"video-loop-embed\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/883234160?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    data-ot-ignore\n            title=\"Primary block video\"\n            allow=\"autoplay; 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