{"id":139,"date":"2026-06-17T20:44:20","date_gmt":"2026-06-17T20:44:20","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&#038;p=139"},"modified":"2026-06-17T20:45:11","modified_gmt":"2026-06-17T20:45:11","slug":"the-mermaid-bayer","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/the-mermaid-bayer\/","title":{"rendered":"The Mermaid &#8211; Bayer"},"content":{"rendered":"\n                                                  \n  <section\n    class=\"project-hero project-hero--copy-white\"\n        data-dark-overlay=\"true\"\n    data-video-instance=\"block_ffe3ab37a072edf72537ef6b9babe4ff\"\n    data-title-text-color=\"white\"\n    data-chrome-contrast-surface=\"dark\"\n    aria-label=\"Project hero\"\n  >\n    <div class=\"project-hero__media\" aria-hidden=\"true\">\n              <div class=\"project-hero__poster\">\n          <picture class=\"project-hero__poster-picture\">\n                          <source media=\"(max-width: 600px)\" srcset=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1.png\">\n                        <img\n              class=\"project-hero__poster-image\"\n              src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1.png\"\n              alt=\"Autograph_Horizontal_1\"\n              loading=\"lazy\"\n              decoding=\"async\"\n              fetchpriority=\"low\"\n            \/>\n          <\/picture>\n        <\/div>\n      \n              <video\n          class=\"project-hero__background-video\"\n          data-role=\"background-video\"\n          muted\n          playsinline\n          loop\n          preload=\"none\"\n          poster=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1.png\"\n          aria-label=\"Autograph_Horizontal_1\"\n        >\n                    <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Bayer_Horizontal.mp4\" type=\"video\/mp4\" \/>\n        <\/video>\n          <\/div>\n\n    <div class=\"project-hero__scrim\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"project-hero__inner\">\n      <div class=\"project-hero__content\">\n        <div class=\"project-hero__body\">\n                      <span class=\"project-hero__eyebrow\">Bayer<\/span>\n          \n                      <h1 class=\"project-hero__title\">The Mermaid <\/h1>\n          \n                      <div class=\"project-hero__description\">\n              <p>\u201cNot all of us are made to smell fishy down there.\u201d<\/p>\n\n            <\/div>\n          \n                  <\/div>\n\n                  <button\n            class=\"project-hero__watch\"\n            data-role=\"play-btn\"\n            type=\"button\"\n            aria-label=\"Watch project video\"\n          >\n                          <span class=\"project-hero__watch-kicker\">Video<\/span>\n                        <span class=\"project-hero__watch-label\">Watch<\/span>\n          <\/button>\n              <\/div>\n    <\/div>\n  <\/section>\n\n      <div\n      class=\"project-hero-modal\"\n      data-role=\"video-modal\"\n      data-video-instance=\"block_ffe3ab37a072edf72537ef6b9babe4ff\"\n      role=\"dialog\"\n      aria-modal=\"true\"\n      aria-hidden=\"true\"\n      aria-label=\"Project hero video player\"\n    >\n      <div class=\"project-hero-modal__dialog\">\n        <button\n          class=\"project-hero-modal__close\"\n          data-role=\"modal-close\"\n          type=\"button\"\n          aria-label=\"Close project video\"\n        >\n          <span aria-hidden=\"true\">+<\/span>\n        <\/button>\n\n                  <video\n            class=\"project-hero-modal__video\"\n            data-role=\"full-video\"\n            controls\n            playsinline\n            preload=\"none\"\n            aria-label=\"Project hero full video\"\n          >\n                                      <source src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Bayer_Horizontal.mp4\" type=\"video\/mp4\" \/>\n                        Your browser does not support the video tag.\n          <\/video>\n              <\/div>\n    <\/div>\n  \n\n\n\n\n                        \n\n<section\n  class=\"three-column-grid-block three-column-grid-block--black three-column-grid-block--count-3\"\n    aria-label=\"Text column grid\"\n>\n  <div class=\"three-column-grid-block__inner\">\n    <div class=\"three-column-grid-block__grid\">\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Challenge<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Bacterial vaginosis is one of the most common vaginal infections, yet one of the least understood. While 97% of women are familiar with thrush, only 30% know about BV \u2014 making it harder to identify, harder to treat, and limiting the penetration of Bayer\u2019s Gyno-Canesbalance.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Crazy Ambition<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">To make vaginal health something you can talk about at a dinner table.<\/p>\n                  <\/article>\n              <article class=\"three-column-grid-block__item\">\n                      <h3 class=\"three-column-grid-block__title\">The Idea<\/h3>\n          \n                      <p class=\"three-column-grid-block__copy\">Introducing Alexa: a 21st-century mermaid who helped women recognise and treat BV symptoms with humour, openness and zero embarrassment. A fresh, disarming character built around a medically proven truth: not all of us are meant to smell fishy down there.<\/p>\n                  <\/article>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n                                                                <section class=\"video-section video-section--black\" id=\"videoSection\" data-video-instance=\"block_087c2c7ec6e4445460e59cd5fbd23f42\" data-chrome-contrast-surface=\"dark\" data-grey-overlay=\"false\" aria-label=\"Video section\"\n    data-mobile-text-overlay=\"true\">\n\n        \n\n    <div class=\"video-scroll-driver\" data-role=\"video-scroll-driver\">\n      <div class=\"video-sticky\" data-role=\"video-sticky\">\n\n        <div\n          class=\"video-container\"\n          data-role=\"video-container\">\n\n                              <div class=\"video-poster\" data-role=\"video-poster\" aria-hidden=\"true\"><\/div>\n          \n                              <iframe\n            class=\"video-loop-embed\"\n            data-role=\"video-loop-embed\"\n            data-src=\"https:\/\/player.vimeo.com\/video\/1202190415?autoplay=1&#038;background=1&#038;muted=1&#038;loop=1&#038;autopause=0&#038;controls=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                                    data-ot-ignore\n            title=\"Primary block video\"\n            allow=\"autoplay; fullscreen; picture-in-picture\"\n            loading=\"lazy\"\n            frameborder=\"0\"\n            tabindex=\"-1\"\n            aria-hidden=\"true\">\n          <\/iframe>\n          \n                    <div class=\"video-overlay\" role=\"region\" aria-label=\"Video overlay\">\n\n                        <div class=\"overlay-text\">\n              \n                            <button\n                class=\"play-btn\"\n                data-role=\"play-btn\"\n                aria-label=\"Play full video\"\n                tabindex=\"0\"\n                type=\"button\"\n              >\n                <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\">\n                  <polygon points=\"5,3 19,12 5,21\"\/>\n                <\/svg>\n                <span class=\"play-btn-label\" aria-hidden=\"true\">\n                  Play\n                <\/span>\n              <\/button>\n                          <\/div>\n\n                        <div class=\"overlay-bottom\">\n\n                            \n                            \n                                          <div class=\"map-icons\" aria-label=\"Location map icons\">\n                                                <div\n                  class=\"map-icon\"\n                  title=\"\"\n                  role=\"img\"\n                  aria-label=\"\"\n                  tabindex=\"0\"\n                >\n                                  <\/div>\n                              <\/div>\n              \n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n      <div\n    class=\"video-modal\"\n    data-role=\"video-modal\"\n    data-video-instance=\"block_087c2c7ec6e4445460e59cd5fbd23f42\"\n    role=\"dialog\"\n    aria-modal=\"true\"\n    aria-hidden=\"true\"\n    aria-label=\"Full video player\"\n  >\n    <button\n      class=\"modal-close-video\"\n      data-role=\"modal-close\"\n      aria-label=\"Close video\"\n      type=\"button\"\n    >&#x2715;<\/button>\n        <iframe\n      data-role=\"full-video-iframe\"\n      data-src=\"https:\/\/player.vimeo.com\/video\/1202190415?autoplay=0&#038;autopause=0&#038;background=0&#038;controls=1&#038;loop=0&#038;muted=0&#038;playsinline=1&#038;title=0&#038;byline=0&#038;portrait=0\"\n                  data-ot-ignore\n      title=\"Full LOLA video\"\n      allow=\"autoplay; fullscreen; picture-in-picture\"\n      loading=\"lazy\"\n      frameborder=\"0\">\n    <\/iframe>\n      <\/div>\n  \n\n\n\n\n<div class=\"hero\"\n     id=\"heroCarousel\"\n     data-carousel\n     data-autoplay=\"5500\"\n     >\n\n  <div class=\"hero__track\" data-track>\n\n                                  \n      \n            <div class=\"hero__slide  is-active\"\n           data-index=\"0\"\n                      data-cursor-label=\"View Campaign\"\n                      style=\"--slide-bg: #000000;\">\n\n                          <picture><source media=\"(max-width: 600px)\" srcset=\"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1.png 1080w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1-169x300.png 169w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1-576x1024.png 576w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1-768x1365.png 768w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Vertical_1-1-864x1536.png 864w\"><img fetchpriority=\"high\" src=\"\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1.png\" srcset=\"https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1.png 1920w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1-300x169.png 300w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1-1024x576.png 1024w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1-768x432.png 768w, https:\/\/holalola.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Autograph_Horizontal_1-1-1536x864.png 1536w\" class=\"hero__img\" loading=\"eager\" decoding=\"async\" width=\"1920\" height=\"1080\" \/><\/picture>\n\n                \n                <div class=\"hero__info\">\n                                                <\/div>\n\n      <\/div>\n\n    \n  <\/div>\n\n    <div class=\"hero__cursor\" aria-hidden=\"true\">\n    <svg class=\"hero__cursor-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"22\" viewBox=\"0 0 29 22\" fill=\"none\">\n      <g filter=\"url(#hero-cursor-shadow)\">\n        <path d=\"M15.7572 12.6484L5.2334 0.648438L22.2334 2.64844L15.7572 5.72536V12.6484Z\" fill=\"white\" stroke=\"#BBBDB0\" stroke-width=\"1\"\/>\n      <\/g>\n      <defs>\n        <filter id=\"hero-cursor-shadow\" x=\"0\" y=\"0\" width=\"28.0166\" height=\"21.9766\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n          <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n          <feColorMatrix in=\"SourceAlpha\" type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/>\n          <feOffset dy=\"4\"\/>\n          <feGaussianBlur stdDeviation=\"2\"\/>\n          <feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n          <feColorMatrix type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.25 0\"\/>\n          <feBlend mode=\"normal\" 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Monroe<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-139","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Mermaid - Bayer - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/the-mermaid-bayer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mermaid - Bayer - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" 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