{"id":115,"date":"2026-06-17T16:56:56","date_gmt":"2026-06-17T16:56:56","guid":{"rendered":"https:\/\/lolaglobalstg.wpenginepowered.com\/es\/?post_type=case-study&p=115"},"modified":"2026-06-17T20:09:54","modified_gmt":"2026-06-17T20:09:54","slug":"brendan-monroe-magnum","status":"publish","type":"case-study","link":"https:\/\/holalola.com\/es\/case-study\/brendan-monroe-magnum\/","title":{"rendered":"Brendan Monroe- Magnum"},"content":{"rendered":"\n \n \n
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\n Magnum<\/span>\n \n

Brendan Monroe<\/h1>\n \n
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It\u2019s not an ice cream. It\u2019s an icon.<\/p>\n\n <\/div>\n \n

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  • \n \"MAGNUM_LOGO\"<\/picture>\n <\/li>\n <\/ul>\n <\/div>\n\n \n Video<\/span>\n Watch<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n
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    The Challenge<\/h3>\n \n

    As competitors flooded the pleasure territory with louder claims and bolder communication, Magnum faced a paradox \u2014 the more everyone talked about pleasure, the less special it felt.<\/p>\n <\/article>\n

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    The Crazy Ambition<\/h3>\n \n

    To turn our ads into the ultimate proof of pleasure.<\/p>\n <\/article>\n

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    The Idea<\/h3>\n \n

    Instead of making an ad, we made art. We partnered with artist Brendan Monroe to transform Magnum's iconic stick silhouette into a series of completely unbranded posters. No logo. No tagline. No claim. Just pure visual pleasure \u2014 so unmistakably Magnum that the brand didn't need to sign it.<\/p>\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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    \n \n \n \n <\/g>\n \n \n \n \n \n \n \n \n \n \n <\/filter>\n <\/defs>\n <\/svg>\n <\/span>\n <\/div>\n\n \n \u2014<\/span>\n\n
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    \n \n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n \n ✕<\/button>\n \n <\/iframe>\n <\/div>\n \n\n\n\n\n\n\t
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    Related Case Studies<\/h2>\n\t\t\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tGet Old or Get Classic<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMagnum<\/span>\t\t\t\t\tThe Will by Iris Appel<\/span>\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-115","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nBrendan Monroe- Magnum - LOLA | Madrid | Crazy Ambition Makes Serious Things<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holalola.com\/es\/case-study\/brendan-monroe-magnum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brendan Monroe- Magnum - LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holalola.com\/es\/case-study\/brendan-monroe-magnum\/\" \/>\n<meta property=\"og:site_name\" content=\"LOLA | Madrid | Crazy Ambition Makes Serious Things\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T20:09:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/brendan-monroe-magnum\\\/\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/brendan-monroe-magnum\\\/\",\"name\":\"Brendan Monroe- Magnum - LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\"},\"datePublished\":\"2026-06-17T16:56:56+00:00\",\"dateModified\":\"2026-06-17T20:09:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/brendan-monroe-magnum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/brendan-monroe-magnum\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/case-study\\\/brendan-monroe-magnum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/holalola.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brendan Monroe- Magnum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/holalola.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/holalola.com\\\/es\\\/\",\"name\":\"LOLA | Madrid | Crazy Ambition Makes Serious Things\",\"description\":\"LOLA is a creative agency based in Madrid, the US and Brazil built from world-class international talent. 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